E-Commerce Meets Community: Bevridge Bridges the Gap with Introvoke

What happens when an e-comm platform turns to video to build a community? Learn more about how Bevridge is mixing the two.

When e-commerce and community platform Bevridge wanted to bring people together to learn about whiskey and other small-batch spirits, they knew events, both in-person and online, were going to play a huge role in their strategy. 

Bevridge brings together a community of like-minded spirits aficionados, distillers, and industry veterans through its specialty kits, digital video series, and weekly panel discussions. Their goal is simple: to create a one-stop shop for all things whiskey where customers and learners could buy sample kits while simultaneously learning about the distillation process during weekly live events. 

The team went on the hunt for a live-video product that would help increase website traffic, and ultimately sales of their whiskey tasting kits, and they landed on Introvoke. Every week, Bevridge hosts a live-panel discussion, hosted directly on bevridge.co, that highlights a new angle related to the whiskey industry. It brings together experts with whiskey enthusiasts to answer questions, increase industry knowledge, and create a community of enthusiasts. It’s been wildly successful. 


They wanted a tool that was not only easy for their hosts to access, join, and present without having to download a third-party app or software, they wanted the same for their attendees, too. The Introvoke backstage function was exactly what they were looking for. As Events Director Jeff Mahoney produces each session, he’s tasked with ensuring each guest is comfortable with the tech before they join the live stage. Introvoke makes the process of going from being backstage with just the presenters to live on stage (to conduct sound checks, connection status, and last minute content run-throughs) in front of the full audience as easy as clicking a button.

“We want to be the Netflix of whiskey,” says Bevridge Events Manager Jeff Mahoney. “In order to do that, we need to bring the distillery experience online. We didn’t just want videos on our website - one to many conversations don’t build community. Instead, we wanted to mix e-commerce with an educational library of whiskey content.”

“If we were going to be successful, we knew we needed interactive, live sessions where we could highlight a new topic every week and people could ask questions in real-time. Introvoke is the only product we found that allowed us to own the video journey on our own website. Because we’re hosting weekly live events directly on bevridge.co, we’re able to sell more tasting kits while also creating content that our audience finds valuable.” 

Users navigate to the site in order to purchase small-batch whiskey and stay for the library of educational and relevant content. 

“Not only are we able to host events on our website, but streaming to our social channels is as easy as hitting a button. For a small team, the ease of use when producing live events was really important to us. We wanted to make sure we were getting the most out of our investment, so not only are we driving traffic to our website, but we’re also increasing our reach on social media on channels like Facebook Live and YouTube,” says Bevridge founder Liz Brusca. “It’s been the best way to create a community of engaged, enthusiastic whiskey drinkers.” 

What’s next for Bevridge? Bringing the small distillery education experience to the masses through live video. “We want to be synonymous with whiskey,” says Jeff. If someone has questions about what kind to buy, what distilleries to support, or how to make drinks, we want to be that resource. We can’t do that without a community, and in order to create that community, we need personal conversations through video.” 

Bevridge hosts weekly webinars, covering a new topic with new experts. This form of decentralized communication between brands and consumers is the next wave of community. Bevridge gets to completely own its communication cycle, alongside its e-commerce offerings, from start to finish. 


Introvoke allows organizations of all sizes to embed and host virtual, hybrid and networking events within their own websites and platforms. Designed for marketers as an easy plug-and-play to boost lead conversion and for developers to build community platforms. Book a demo today to try it for free. 

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