DeFiCon tripled their community size by hosting the world of crypto and NFT's at a hybrid event on their website
What’s the best way to bring together a global community of people who are fiercely passionate about the decentralization of finance? Sell NFTs instead of tickets and create buzz and demand in a way the financial world has yet to see.
That’s what DeFiCon did during their virtual event and saw a massive gathering of people from around the world learn, network, and connect about all things crypto and NFTs. Their core mission is simple: to demystify what it means to own, trade, and maximize cryptocurrency and NFTs while learning about the global impact they have and will have on humanity as a whole. But none of this is for DeFiCons own gain. Instead, they made it their goal to host a nonprofit conference, which shifts the focus from maximizing profit to maximizing the experience for the attendees.
They donated all proceeds above the event’s cost to charity while unifying the crypto community under one house. The goal is to ensure the value is found at our event and to inspire both new participants and people already familiar with DeFi.
DeFiCon knew the value of in-person events but had to quickly shift their strategy because of the uptick in covid cases. What was supposed to be a multi-day conference turned into a hybrid of in-person and remote attendance through Introvoke’s embedded live video solution. They already had a community of passionate learners who wanted to come together to learn more about NFTs and crypto, but their main focus was keeping everyone safe while doing so. The time between them deciding to turn their event into a hybrid one and going live on their own website was less than a week.
“Embedding a live video directly on our website through Introvoke couldn’t have been easier,” said Phil Huang, DeFiCon Co-Founder. “We wanted the Discord experience without actually sending our community to Discord. The easiest way to get all of the information our event attendees needed in order to maximize their value of the conference was to host it directly onto our website.” The result? Triple the amount of website traffic and community membership, compared to the previous week.
An unexpected benefit of hosting the event directly onto their website was the increase in traffic after the live event ended. Because Introvoke allows users to edit their sessions directly from the platform, DeFiCon chopped up clips from the event to use as promotional material for future sessions, as well as social media content.
A notable speaker during the December conference was the Commissioner of the SEC, Hester Peirce. “He commented after his session that joining a live stage on Introvoke was awesome. It was so easy to use and he marveled at the privacy, security, and ease of use. We were just as thrilled as he was about the pre-event experience and being able to promote speakers,” said Phil.
What’s next for DeFiCon? Another event! “We’re so excited to bring everyone together in May to do this again. Now that we’ve proven the value of community in the crypto world, we want to be the source of truth for trends and what’s happenings in the decentralized currency market,” said Phil.
Introvoke allows organizations of all sizes to embed and host virtual, hybrid, and networking events within their own websites and platforms. Designed for marketers as an easy plug-and-play to boost lead conversion and for developers to build community platforms. Book a demo today to try it for free.